(1) Development altering existing and proposing new shop frontages will be supported where:
(a) the local character and features of traditional shop fronts are retained and enhanced, the local street scene is conserved and they are appropriate to the design and character of the building on which they are installed;
(b) shop fronts and fascia signage relate to individual buildings rather than retail frontages as a whole;
(c) excessive signage is avoided; and
(d) any security shutters are internally mounted.
(2) Illumination of shops, businesses and community facilities is only supported where the premises are open during the evening. Where illumination of premises is justified, shop fronts will be illuminated internally and signage illuminated externally using energy efficient lighting systems.